Weihai Qidong City Brand Operation Co., Ltd. was founded in February 2016, with the registered capital of 10 million yuan. It was established upon the requirements of the Weihai Municipal Committee of CPC, as a subsidiary of Weihai State-owned Capital Operation Co., Ltd. Qidong City Brand aims to offer the service to the city and enterprises, to be committed to expanding the featured culture and enchantment of the city, to enhance the value of the city brand, to promote the mutual interaction of the city brand, industry brand and corporate brand, to attract and gather investors, consumers and talents, and to continuously improve the city's comprehensive competitiveness.
At present, the main business of Qidong is to undertake the brand activities of municipal level in Weihai, including the annual activities of Weihai International Food Expo, International Triathlon Competition, International Sailing Boat Series, International Habitat Festival, etc.
For the further aggregation of the city resources and the realization of the joint participation win-win cooperation of stakeholders, Zidong City Brand launches the projects of “City brand Plan” and “City Souvenir”, covering the three advantageous resources of Weihai collections, humanities and sojourn, with the core products of Weihai’s Unique National Geographic Symbolized Products, and aims to establish a visible, rememberable and expandable city eco-commercial platform with the OTO (Online to Offline) integration, integrating the local advantageous resources, realizing business win-win opportunity, promoting industrial development, displaying Weihai image and improving city attractiveness and competitiveness.
For the future, Qidong City Brand will continue to improve the brand strategy, will be centering the Weihai characteristics of “Marine, Leisure and Livable”, further enhance the brand fostering, further develop and integrate various advantages of resources, implement the star brand propaganda, promote the city influence and brand image of Weihai, promote the upgrading of Weihai advantageous industries, promote the humanity culture develop, and assist the sustainable development of the city.